TECHNOLOGYOur Tech and Services
Our Gen AI Policy
At Deep Fusion Films, we use generative AI to enhance production—not to replace the creative process, but to elevate it. Our workflow allows us to deliver broadcast-quality visuals on tighter budgets, faster timelines, and with greater creative flexibility.
From photorealistic background plates to animated stills, enhanced localisation, and previsualisation tools, we use Gen AI to support directors, editors, and storytellers, always under human creative control.
What sets us apart is not just what we can do, but how we do it.
We’ve developed one of the UK’s first insured, legal, and ethically governed Gen AI production pipelines, built on the principles of consent, copyright protection, and creative integrity.
Read our full policy HERE as a public commitment to transparency, accountability, and industry leadership.
Deep Fusion Films Gen AI Showreel
We combine cutting-edge AI with production-grade craft to unlock what ideas can become.
From pristine 4K HDR Gen AI video to seamless anonymisation, from archive colourisation and image-to-video transformation to meticulous historic reconstruction, we turn complex technical challenges into powerful storytelling assets. Our pipelines are rights-aware, insured and broadcast-ready, designed to integrate invisibly into your workflow while elevating what’s on screen.
We also build what does not yet exist. Novel formats, real-time systems, experimental audience experiences and bespoke creative tools developed in-house to give your project a genuine edge.
If you are facing a problem no one else can solve, or you want to push your IP into new territory with confidence, talk to Deep Fusion.
Anonymisation & Identity Protection
Deep Fusion has engineered a bespoke 4K 10 bit HDR likeness replacement workflow designed to protect the identities of highly sensitive contributors while preserving emotional authenticity. Original interview footage can be processed to fully disguise contributors by replacing their entire visible likeness, while accurately tracking head movement, eye direction, lip sync, facial musculature and micro-expressions. This ensures that contributors’ emotional performances, including subtle expressions of pain, hesitation and resolve, can be retained rather than lost.
Traditional identity protection techniques such as silhouetting or blurring often distance audiences from contributors and strip away human nuance. Deep Fusion’s approach was developed specifically to address this limitation, maintaining audience connection while delivering robust, broadcast-safe identity protection.
Verbl
Verbl is a human led, AI enhanced, full creative pipeline for transcription, translation, and voice-to-voice replacement, designed to work fast, at scale, and with quality that holds up in broadcast environments.
Every line of dialogue goes through contextual analysis to preserve meaning. Captions can be fully customised – font, size, position, colour – and edited live during playback. Translations are structured for performance, meaning your dubbed audio doesn’t just match the words, it matches the intent.
We support a range of output options including embedded subtitles, translated scripts, and voice tracks using either our growing bank of signed voice artists or the original performers, subject to license. We can even deliver audio stems from a single mix.
Importantly, Verbl keeps a human in the loop at every stage. We use AI to increase efficiency, not replace people. It’s this blend of speed, quality and ethics that sets us apart. All human talent is paid at industry rates.
Deep Fusion’s pioneering identity protection and anonymisation service is now available to protect sensitive contributors and change likenesses where needed.